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Imported Wines Seize Chinese Market, New Choice for Dealer

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Date: Jan 10 2018
Subject: Imported Wines Seize Chinese Market, New Choice for Dealer
Category: Beverages, Spirits & Vinegar
Company: Haiwei Liquor Trading Market
Yang Xin Xin Write & Send Message
Country: China
Type: Buy
Text: In recent years, imported wine has been eyeing the unstoppable coming spike in China;
however, some inexorable troubles are following on its heels, such as the market
chaos, prevailing fake wine and the consequent unfair competition etc, under which
circumstance, direct sale of wine may will become the brand new marketing method.
Marketing director from Haiwei Liquor Trading Market said, “direct-sale via bonded
area will become the brand new marketing method in the wine field”
From investigation, we come to know that many originally bottled wines are getting
through levels of transfers between province-level agent, city-level agent, district-
level agent and so on, in which case, the terminal price will go high with quality
Under the aforesaid circumstance, the innovative business model of Haiwei Liquor
trading market emerged, which integrates bonded trade, free trade and traditional
trade, adopting membership management. The complete operation is to establish
warehouse in bonded area for wineries (supplier member of Haiwei) and store wines into
warehouse on arrival of the shipment, then get wines cleared by customs and distribute
them to the franchised shops (outlets of Haiwei) nationwide to face customers
directly, hereby eliminates the multi-hierarchy agency mode so as to guarantee the
original quality and regress to the reasonable price, enabling consumers to buy wines
with high quality at lower price.
The advantage for this kind of cooperation is: Breaking the buying & selling
relationship in the outdated traditional multi-agency, ensuring supplier members’
wine & spirits’ marching into outlets center in every district and county throughout
China after legally customs clearance , in order that Chinese consumers know and
accept the knowledge of the international wine & spirits culture, the quality and the
product itself, it can also immediately enjoy mature resources for supplier members
and occupy the Chinese market continuously and healthily.
Currently Haiwei Liquor trading market are looking for international famous wineries
with long history and long-term supply capacity, if interest please directly goggle
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